The new experience will be available as a free update to all owners of Connected Calibre E4 watches via Apple’s App Store and Google’s Play Store. Images can come from your photo library, your NFT collection, or a range of TAG Heuer curated designs.

The new Lens face pairs across both models of the Connected Calibre E4 (42mm and 45mm). This new experience is part of TAG Heuer’s expanding digital ecosystem of apps and watch faces. Its high-fidelity colour reproduction ensures every NFT art shines with vibrant hues and razor sharp detail. One other reason why the TAG Heuer Connected Calibre E4 is the perfect device to admire your new NFT artwork is its high-contrast screen built to be clearly seen even in strong sunlight. To develop this new feature, TAG Heuer consulted and engaged with key members of the BAYC, Cryptopunk, CLONE-X or WOW communities, ensuring the Lens functionalities and experience created real value for the community. In a world where digital identity is becoming as important as the physical one, TAG Heuer creates a connection between these different universes. This functionality also supports Metamask, so users can resize the image to the best possible fit on the watch’s round screen. But there’s no need to worry as this exclusive platform will support both formats in crisp detail on screen, with animations looping infinitely. Of course, some NFTs are still images while others are animated GIFs. In addition, it features a new conceptual design with a triangle and a circle representing hours and minutes. It comes with three unique ways to display the time as it showcases a favourite picture or NFT artwork. As graphic proof of ownership on the watch face, NFTs are displayed in a hexagon with a cloud of particles gravitating around the image. With the help of crypto security firm Ledger, the smart watch allows you to securely access and display your NFT collection on the new Lens watch face whenever and wherever you are.

This announcement comes just a few weeks after the company enabled crypto payment on its US site. Its industry leading smart watch, the Connected Calibre E4, is now completely NFT friendly as wearers can transfer multiple NFTs to the watch’s home screen. One of the most digitally savvy luxury watch companies around, TAG Heuer has just announced its next big move as the world inches ever closer to Web3.

Tag heuer connected calibre e4