Whether that last example is a selling point or a red flag is up to you, but simply put, there’s plenty of content and social experiences you’ll only get here. Then there’s the exclusive content - in addition to Spotify Singles and other live performances by a number of cutting-edge artists, the service has a number of exclusive podcasts, most famously Joe Rogan’s. But if even if the social aspects aren’t a selling point, Spotify’s curated playlists, from both algorithms and actual humans, are great for finding new songs and artists or getting mixes of your old favorites. Spotify encourages this, most notably with its year-end Wrapped and discovery playlists that allow users to compare and share their listening habits. You should definitely factor in the social aspects of this streamer because chances are your giftee’s friends and family will already be using it and have songs and playlists that can only be opened in this app. The gist: Spotify’s popularity is a big selling point, and not just in the “It’s what all the cool kids are using” way.

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